Ilham Shiraz, Product Designer and Front-End Architect: The Designer Who Ships Code
Product Designer & Front-End Architect
17+ years across British Telecom, du, and IFS. I combine UX design, systems thinking, and front-end development to turn complex ideas into user-friendly digital experiences, from the first sketch to working code.
Who is struggling?Which goal matters most?What does the data say?How do they work today?What can the tech support?
Vague
Stage 1 of 4: Discovery & Problem Framing
01 · When the requirement is vague
Discovery & Problem Framing
I focus on understanding the user problem, business goals, existing workflows and technical constraints, through research, stakeholder discussions and the data available.
With AI
AI helps me synthesise research findings, spot patterns and structure insights into user needs and problem statements.
02 · When the problem is reasonably clear
Collaboration & Alignment
I facilitate design workshops with stakeholders and engineering to align on user needs, explore solutions and gather early feedback.
With AI
AI supports ideation, explores alternative approaches and helps prepare workshop materials where useful.
03 · When the requirements are well defined
Design & Validation
I move into user flows, wireframes, interaction design and high-fidelity UI, using existing design-system patterns wherever possible, and validate solutions through feedback and testing.
With AI
AI speeds up prototyping, explores design alternatives and supports accessibility and heuristic reviews. Decisions rest on real feedback, not AI-generated assumptions.
04 · When the design goes into production
Implementation & Iteration
I collaborate closely with engineering, review the implementation, run design QA, and use feedback and product outcomes to find improvements.
With AI
AI-assisted workflows and tools such as Figma MCP connect design systems, specs and code, keeping teams consistent and closing the gap between design and implementation.
“I’ve had the privilege of both managing and working alongside Ilham, and he consistently stands out as one of the most exceptional Senior Lead UX Designers I’ve worked with. His ability to deliver high‑quality, thoughtful, and user‑centric design work is matched only by his professionalism and clarity in communication, whether he’s collaborating with internal teams or engaging directly with customers. With several years of deep experience, he operates as a true subject matter expert, bringing a level of insight and maturity that elevates every project he touches. What sets him apart even further is his willingness—and enthusiasm—to share his knowledge. He inspires and uplifts his peers, contributing not just great design, but a stronger, more capable team around him.
Ilham has also been instrumental in the review and selection of new candidates for the UX team, applying his high bar for quality and his deep understanding of UX craft to ensure we attract the right talent. His contributions in this area have directly influenced the strength and cohesion of the team we’ve built.”
Martin Harris
Director, Product Management
“I had the pleasure of mentoring Ilham during his time as a Lead UX Designer, and I was very happy to see him grow into a Senior Lead UX Designer role during that period.
Ilham is a reflective and curious designer with a strong commitment to self-improvement, both on a personal and professional level. He consistently came well prepared to our mentoring sessions, asked thoughtful questions, and actively explored new perspectives. His warmth and openness make him a valued collaborator and a positive presence in any team.
I’m confident Ilham will continue to grow as a designer and leader, and I’m happy to recommend him.”
Natalia Boestad
Director Research & Design, User Experience
“I've had the pleasure of working with Ilham across multiple projects, from the highly complex Compatible Units initiative to various AI projects like Work Order Reporter and Anomaly Detection. Ilham's ability to rapidly create Figma designs while actively listening and adapting is remarkable. He asks insightful questions, provides valuable feedback, and approaches every challenge with a can-do attitude regardless of workload. His stakeholder management skills—both internally and externally—are excellent, making collaboration smooth and productive. Ilham is a great UX designer who elevates every projects that I have had the pleasure to work with him in.”
Christian Bengtsson
Program Manager
“I’ve worked with Ilham at both Virtusa and Arimac, and he’s consistently been a standout. He’s one of those rare UI engineers who actually gets JavaScript. His work is high-standard, and built to last. He operates more at an Architect level, always looking at the bigger picture and system scale. Having handled overseas clients for years, he knows exactly what it takes to deliver at a global level.”
Fahim Farook
Fractional Chief Technology Officer
“He is a great personality to work with.. Well talented and well focused.. He approaches are simple but highly creative..
Has the ability to think fast.. and find the right solution.. Excellent team player as well as exceptional leader..
I wish you all the best”
Fathhi Mohamed
Co Founder - Pick Me
“One of the most hardworking individual and extremely skilled in his UI and UX designs. Has been handling some challenging work in GS-Portal while working on new technologies. His UX design are extremely next gen, innovative and thoughtful. Over all he’s an easy person to work with and a real role model always willing to help, take challenges and do what it takes to get the work done!”
Rishme Sheriff
Product Leader
“Ilham is an excellent team player and good personality and a great team leader. Again, Technology wise also he is good player.”
Ajeem Abdul Wahid
UX Designer
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Available for Freelance
SERVICES
01
Product Design & Build
End-to-end UX and UI design with production front-end development for web apps, SaaS, dashboards and enterprise (ERP) tools, from first workshop to shipped interface.
02
MVPs & Prototypes
Turning an idea into a validated MVP or a clickable, high-fidelity prototype: scope the core journey, design it, test it with users, and ship it or pitch it.
03
UX Research & Audits
User interviews, usability testing and journey mapping, plus expert heuristic reviews that find usability, accessibility and conversion problems and rank the fixes.
04
Design Systems
Scalable component libraries, design tokens, Figma libraries, coded React components and NPM packages, with the governance to keep them consistent.
Also: SEO, AEO & GEO · Animation & motion design · Video editing
Ilham Shiraz is a freelance Product Designer, UX Designer and Front-End Architect based in Sri Lanka with over 17 years of experience at Virtusa (British Telecom), Arimac (du Telecom), IFS and the Capital Maharaja Organisation. He combines UX design, systems thinking and front-end development to turn complex ideas into user-friendly digital experiences, from the first sketch to working code, designing user-centered products, scalable design systems and AI-driven experiences.
What services does Ilham Shiraz offer?
Four core services: product design and build (UX and UI design with production front-end development), MVPs and prototypes, UX research and audits, and design systems. He also offers SEO, AEO and GEO, animation and motion design, and video editing. Engagements include freelance projects, contracts, consulting, and senior or lead roles.
What is Ilham Shiraz's design process?
His process adapts to how clear and complex the requirement is. When it is vague, he starts with discovery and problem framing, using research, stakeholder discussions and data to understand the user problem, business goals, existing workflows and technical constraints. Once the problem is reasonably clear, he facilitates design workshops with stakeholders and engineering to align on user needs and explore solutions. With well-defined requirements, he moves into user flows, wireframes, interaction design and high-fidelity UI built on design-system patterns, and validates them through feedback and testing. Finally, he works closely with engineering on implementation, design QA and iteration based on feedback and product outcomes.
How does Ilham Shiraz use AI in his design work?
AI helps him synthesise research, explore ideas and alternative approaches, speed up prototyping, support accessibility and heuristic reviews, and connect design systems, specs and code through tools such as Figma MCP. Human judgment stays at the centre: he validates insights himself, and design decisions rest on real user feedback and testing rather than AI-generated assumptions.
What AI products has Ilham Shiraz designed?
At IFS he designed AI-assisted duplicate work order detection for enterprise asset management: the AI suggests likely duplicates with a match score and the reasons for each match, and the planner decides what to merge. He has also worked on IFS AI projects such as Work Order Reporter and Anomaly Detection, and designed an AI shopping assistant concept for e-commerce.
Is Ilham Shiraz available for freelance work?
Yes. Ilham Shiraz works independently and takes on freelance and contract projects worldwide, from short UX audits and prototypes to full MVPs, design systems and product builds.
Does Ilham Shiraz work with international clients remotely?
Yes. Ilham Shiraz is based in Sri Lanka and collaborates remotely with product teams internationally, working across time zones with product managers, engineers, and researchers.
Why are some case studies password protected?
Selected case studies contain confidential client research and product detail, so the full write-up is protected. Each protected case study shows a public summary with role, duration, client, and headline impact, and recruiters can request access by email.
How can I contact Ilham Shiraz about a role or project?
Use the contact section on ilhams.space, or connect through LinkedIn at linkedin.com/in/ilhamshiraz.