Ilham Shiraz · Product Designer & Front-End Architect
Designing with purpose; bridging user needs, business goals, and technical constraints through systems thinking and design thinking. I turn complexity into clarity through research, user validation, and architecture-level design decisions.
Product Designer & Front-End Architect · Sri Lanka
Unified cross‑functional workflows across Asset & Service teams, introducing a scalable, repeatable framework for Stage 3 (Design) that improved clarity, reduced inefficiencies, and strengthened collaboration across Product Managers, Program Managers, Software Engineers, Quality Assurance members and User Experience Designers.
The Challenge
Unaligned Processes & Fragmented Understanding.
Revamped the existing street82.lk website to strengthen the visual identity, improve browsing flow, and deliver a fast, intuitive mobile experience aligned with Gen Z and Millennial expectations. The redesign included creating an optimal Product Description Page (PDP) and product listing page with improved information architecture to reduce bounce rates and help users make confident purchase decisions.
The Challenge
Street82 needed a full website revamp to better represent its premium casual and activewear brand for Gen Z and Millennials.
Compatible Units is a complex, feature-heavy domain, and users often struggled to understand key metrics — especially variance — and navigate between related CU pages. The goal was to simplify the experience by enabling quick insights from the dashboard, reducing confusion around critical values, improving the IA, and validating the navigation against real user mental models.
The Challenge
Compatible Units is a feature‑dense domain with complex planning, costing, and configuration logic.
Today’s online stores present products. But what if they could guide customers the way a personal stylist would? This concept explores a smarter e-commerce flow designed to support different shopping behaviors.
The Challenge
Traditional e-commerce platforms offer browsing, filtering, and checkout; But the experience often feels transactional and impersonal.
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17+ years designing and building products for Virtusa (British Telecom), Arimac (du Telecom), IFS and the Capital Maharaja Organisation. Now taking on freelance and contract projects worldwide.
End-to-end UX and UI design with production front-end development for web apps, SaaS, dashboards and enterprise (ERP) tools, from first workshop to shipped interface.
Turning an idea into a validated MVP or a clickable, high-fidelity prototype: scope the core journey, design it, test it with users, and ship it or pitch it.
User interviews, usability testing and journey mapping, plus expert heuristic reviews that find usability, accessibility and conversion problems and rank the fixes.
Scalable component libraries, design tokens, Figma libraries, coded React components and NPM packages, with the governance to keep them consistent.
Also: SEO, AEO & GEO · Animation & motion design · Video editing
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A website built with PHP backend
MeetZ is an online meeting-room booking system that allows users to check availability, make reservations, and complete payments.
A simple site that guides both beginners and experienced designers through the UX process. It explains each stage, the activities involved, why they matter, and the key inputs and outputs you carry forward.
A dynamic, AI-powered shopping experience with smarter discovery, personalized recommendations, and a streamlined, location-aware checkout.
Before you dive into vibe coding your idea, make sure you have the bigger picture in place. Otherwise, you’ll find yourself drowning in prompts, patching issues that didn’t need to exist in the first place. And honestly if things get too tangled, the best option is often to just start over.
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Creating a positive and impactful first experience for your users vastly increases the chances they’ll return. Yet, a product journey that leans too heavily on curiosity can leave them confused or frustrated, pushing them away. In UX design, clarity often trumps intrigue.
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Ever wish you had an extra pair of eyes to review your designs before shipping? I recently discovered you can connect Claude with Figma to get detailed UX feedback in minutes. Here's how to set it up and use it to catch usability issues early.
Read full postIlham Shiraz is a freelance Product Designer, UX Designer and Front-End Architect based in Sri Lanka with over 17 years of experience at Virtusa (British Telecom), Arimac (du Telecom), IFS and the Capital Maharaja Organisation. He designs user-centered products, scalable design systems, and AI-driven experiences, bridging user needs, business goals, and technical constraints.
Four core services: product design and build (UX and UI design with production front-end development), MVPs and prototypes, UX research and audits, and design systems. He also offers SEO, AEO and GEO, animation and motion design, and video editing. Engagements include freelance projects, contracts, consulting, and senior or lead roles.
Yes. Ilham Shiraz works independently and takes on freelance and contract projects worldwide, from short UX audits and prototypes to full MVPs, design systems and product builds.
Yes. Ilham Shiraz is based in Sri Lanka and collaborates remotely with product teams internationally, working across time zones with product managers, engineers, and researchers.
Selected case studies contain confidential client research and product detail, so the full write-up is protected. Each protected case study shows a public summary with role, duration, client, and headline impact, and recruiters can request access or use a recruiter access link for password-free viewing.
Use the contact section on ilhams.space, or connect through LinkedIn at linkedin.com/in/ilhamshiraz.
